Rajat Roy

Associate Professor of Marketing

Bond University

Australia

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Articles (5)

Year:

2024

Year:

2024

Year:

2022

Year:

2021

Year:

2020

Collaborators (6)

Vidyasagar Potdar

Curtin University

AUSTRALIA

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Jaewoo Park

Chuo University

JAPAN

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Fazlul K Rabbanee

Senior Lecturer

Curtin University

AUSTRALIA

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Juyon Lee

Lecturer (Marketing Management, Principles of Business Management)

Chungbuk National University

SOUTH KOREA

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Vik Naidoo

University of Sydney

AUSTRALIA

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Hiroaki Ishii

Associate Professor

Waseda University

JAPAN

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Rajat Roy

Research Interests

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Contact this professor

Articles (5)

The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing

Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy

Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment

Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective

The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations

Collaborators (6)

Vidyasagar Potdar

Jaewoo Park

Fazlul K Rabbanee

Juyon Lee

Vik Naidoo

Hiroaki Ishii

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