Kai Haverila

Lecturer

Concordia University

Canada

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About

Dr. Kai Haverila is a Lecturer at Concordia University in Canada. His research encompasses marketing capabilities, marketing agility, big data analytics, and brand community dynamics. Recent publications include studies on the effects of perceived knowledge in marketing and the implications of non-pharmaceutical interventions on consumer behavior. Dr. Haverila's work aims to bridge insights between marketing practice and digital sustainability.

Articles (13)

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2025

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2025

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2024

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2024

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

Collaborators (2)

Nashwa Nader

London South Bank University

UNITED KINGDOM

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Matti Haverila

Professor

Thompson Rivers University

CANADA

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Kai Haverila

Research Interests

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About

Articles (13)

The effect of marketing capabilities on marketing agility and perceived performance

The impact of perceived knowledge on marketing agility in the context of big data: role of deployment level

The role of perceived knowledge on key brand community constructs of trust, involvement and engagement

The Impact of Perceived Effectiveness of Non-Pharmaceutical Interventions (NPIs) on Attitude Toward Usage, Behavioral Intentions, and Actual Usage

Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners

The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role

The influence of quality of big data marketing analytics on marketing capabilities: the impact of perceived market performance!

The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics

Moving Toward Economic and Digital Sustainability in Marketing Analytics

Competence-based appraisal of the quality of higher education using the importance-performance (IPMA) analysis

Brand Community Motives and Engagement: The Impact of Gender

The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters

Segmenting the customers of system delivery projects based on data heterogeneity

Collaborators (2)

Nashwa Nader

Matti Haverila

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