Kai Haverila

Lecturer

Concordia University

Canada

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About

Dr. Kai Haverila is a Lecturer at Concordia University in Canada. His research encompasses marketing capabilities, marketing agility, big data analytics, and brand community dynamics. Recent publications include studies on the effects of perceived knowledge in marketing and the implications of non-pharmaceutical interventions on consumer behavior. Dr. Haverila's work aims to bridge insights between marketing practice and digital sustainability.

Articles (13)

The effect of marketing capabilities on marketing agility and perceived performance

Year:

2025

The impact of perceived knowledge on marketing agility in the context of big data: role of deployment level

Year:

2025

The role of perceived knowledge on key brand community constructs of trust, involvement and engagement

Year:

2024

The Impact of Perceived Effectiveness of Non-Pharmaceutical Interventions (NPIs) on Attitude Toward Usage, Behavioral Intentions, and Actual Usage

Year:

2024

Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners

Year:

2024

The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role

Year:

2024

The influence of quality of big data marketing analytics on marketing capabilities: the impact of perceived market performance!

Year:

2024

The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics

Year:

2024

Moving Toward Economic and Digital Sustainability in Marketing Analytics

Year:

2024

Competence-based appraisal of the quality of higher education using the importance-performance (IPMA) analysis

Year:

2023

Brand Community Motives and Engagement: The Impact of Gender

Year:

2023

The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters

Year:

2023

Segmenting the customers of system delivery projects based on data heterogeneity

Year:

2023

Collaborators (2)

Nashwa Nader

London South Bank University

UNITED KINGDOM

Matti Haverila

Professor

Thompson Rivers University

CANADA

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