Kaitlin Woolley

Associate Professor of Marketing

United States

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Kaitlin Woolley is an Associate Professor of Marketing at Cornell University SC Johnson College of Business in the United States. Her research focuses on consumer behavior, motivation, and the psychological processes underlying decision-making, as evidenced by her recent articles. Notable topics include adherence to personal resolutions, the effects of incentives on prosocial behavior, and conflict resolution over branded products.

Articles (12)

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2025

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2025

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2020

Collaborators (1)

Ayelet Fishbach

Professor

University of Chicago

UNITED STATES

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Kaitlin Woolley

Research Interests

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Articles (12)

Adherence to Personal Resolutions Across Time, Culture, and Goal Domains

Kicking Yourself: Going Against Your Inclinations Leads to Greater Feelings of Control and Culpability

The exaggerated benefits of failure.

The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior

Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs

How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products

Interpersonal consequences of joint food consumption for connection and conflict

Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence

Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption

Motivating Personal Growth by Seeking Discomfort

Food restriction and the experience of social isolation.

Collaborators (1)

Ayelet Fishbach

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