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Karen DeLong

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Professor

University of Tennessee

United States

Research Interests

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Professors in United States Professors in Food Science Food Science professors in United States

Recent Grants

Grant: Close

Sustaining Small and Medium Cattle Producers by Evaluating and Developing Innovative Price Risk Management Tools

Open Date: 2022-01-01

Close Date: 2024-12-11

Grant: Close

Food Loss and Waste (FL&W) Reduction at the Consumer-Grocery Retailer Interface

Open Date: 2021-01-01

Close Date: 2024-12-31

Grant: Close

Developing Tennessee Secondary Teachers’ Agribusiness Content and Pedagogical Content Knowledge

Open Date: 2020-05-01

Close Date: 2024-04-16

Grant: Close

Strengthening U.S. Beef Export Markets: Analysis of Consumer Willingness to Pay and Import Demand

Open Date: 2020-04-15

Close Date: 2025-04-14

Articles (13)

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2026

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2023

Collaborators (15)

Carola Grebitus

UNITED STATES

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David Butler

Professor

University of Tennessee

UNITED STATES

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ANDREW MUHAMMAD

Professor and Blasingame Chair of Excellence

University of Tennessee Institute of Agriculture

UNITED STATES

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Andrew Griffith

Professor

University of Tennessee

UNITED STATES

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Alicia Rihn

Assistant Professor

University of Tennessee

UNITED STATES

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Xuqi Chen

Assistant Professor

University of Tennessee

UNITED STATES

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Le Chen

Assistant Professor

University of Tennessee

UNITED STATES

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Tun-Hsiang Yu

Professor and Graduate Director

The University of Tennessee System

UNITED STATES

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Seong-Hoon Cho

Professor

University of Tennessee

UNITED STATES

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Shijun Gao

Assistant Professor

University of Arkansas

UNITED STATES

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Carlos Trejo-Pech

Associate Professor

University of Tennessee

UNITED STATES

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Zhifeng Gao

Professor

University of Florida

UNITED STATES

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Christopher Boyer

Professor

The University of Tennessee Knoxville

UNITED STATES

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Margarita Velandia

Professor

University of Tennessee

UNITED STATES

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Charles Martinez

The University of Tennessee Knoxville

UNITED STATES

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ApplyKite TwinLearns as you apply

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Karen DeLong

Research Interests

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Recent Grants

Articles (13)

The use of price risk management tools by cattle producers

Analysis of Japanese Beef Imports: Exploring Source and Primal Differentiation and Their Implications for Tariff Liberalisation

Anchored preferences: How reference price formats shape consumer willingness to pay for familiar and unfamiliar labels

Consumer Willingness‐to‐Pay for Organic, Transitional Organic, and Non‐Genetically Modified Food Products: An Analysis of Familiar Versus Unfamiliar Labels

The Accuracy of Equity Analysts’ Earnings Per Share Forecasts of Agribusinesses and Sugar‐Using Firms

An Updated Evaluation of the United States Department of Agriculture Sugar Production and Consumption Forecasts

Evaluating Consumer Willingness‐to‐Pay for State Marketing Program Branded Products: An Eye Tracking Study

Does quality matter? Examining the influence of product quality and source on Japanese beef imports

The Role of Recency Bias and Price Salience in Insurance Take-Up Decisions

Tennessee Fruit and Vegetable Farmers’ Willingness to Adopt Alley Cropping Systems

Assessing Rwandan restaurant preferences for procuring broiler and indigenous chicken: implications for the development of a sustainable poultry industry

Factors affecting Chinese consumers' beef purchase frequency

Consumer preferences for beef quality grades on imported and domestic beef

Collaborators (15)

Carola Grebitus

David Butler

ANDREW MUHAMMAD

Andrew Griffith

Alicia Rihn

Xuqi Chen

Le Chen

Tun-Hsiang Yu

Seong-Hoon Cho

Shijun Gao

Carlos Trejo-Pech

Zhifeng Gao

Christopher Boyer

Margarita Velandia

Charles Martinez

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