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Xuqi Chen

Assistant Professor

University of Tennessee

United States

Research Interests

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Professors in United States

Articles (14)

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2026

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2026

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2026

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2022

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2022

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2022

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2022

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2022

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2022

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2022

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2022

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2022

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2021

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2021

Collaborators (4)

Tun-Hsiang Yu

Professor and Graduate Director

The University of Tennessee System

UNITED STATES

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Seong-Hoon Cho

Professor

University of Tennessee

UNITED STATES

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Zhifeng Gao

Professor

University of Florida

UNITED STATES

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Karen DeLong

Professor

University of Tennessee

UNITED STATES

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Xuqi Chen

Research Interests

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Articles (14)

Anchored preferences: How reference price formats shape consumer willingness to pay for familiar and unfamiliar labels

Consumer Willingness‐to‐Pay for Organic, Transitional Organic, and Non‐Genetically Modified Food Products: An Analysis of Familiar Versus Unfamiliar Labels

Are consumers willing to pay more for future organic? Preference for certified transitional labels

Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?

The Impact of Alternative Foods on Consumers’ Continuance Intention from an Innovation Perspective

Chinese consumer preference for processed food quality attributes and the impact of trust in information sources

Factors Affecting Consumers’ Purchasing of Suboptimal Foods during the COVID-19 Pandemic

Factors Affecting Consumers' Purchasing of Suboptimal Foods during the COVID-19 Pandemic

Impacts of duo‐regional generic advertising of social media on consumer preference

Impacts of duo-regional generic advertising of social media on consumer preference

COVID-19 risk perception and restaurant utilization after easing in-person restrictions

Agent-based Modeling to Evaluate Human-Environment Interactions in Community Flood Risk Mitigation

Understanding the Key Factors of Older Adults’ Continuance Intention in Congregate Meal Halls

Understanding the Key Factors of Older Adults' Continuance Intention in Congregate Meal Halls

Collaborators (4)

Tun-Hsiang Yu

Seong-Hoon Cho

Zhifeng Gao

Karen DeLong

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