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Keonyoung Park

Assistant Professor

Hong Kong Baptist University

Hong Kong

Research Interests

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Articles (17)

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2026

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2026

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2026

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2026

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2026

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2025

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2025

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2025

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2025

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2024

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2024

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2024

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2023

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2023

Collaborators (4)

Hyejoon Rim

Associate Professor

The Chinese University of Hong Kong (CUHK)

CHINA

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Shivangi Asthana

Hong Kong Baptist University

HONG KONG

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Dongqing Xu

Assistant Professor

Pennsylvania State University

UNITED STATES

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Jeongwon Yang

Assistant Professor

University of Miami

UNITED STATES

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Keonyoung Park

Research Interests

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Articles (17)

National Pride vs. Global Unity: Exploring Nationalism-Infused CSR and Stakeholder Perceptions in Global Sports Events

From National Pride to Stakeholder Support: How Social Media Communal Engagement Shapes the Relational Outcomes of CSR in Olympic Sponsorship

Attributional Ambiguity in AI-Mediated Harm: How Perceived AI System Limitations Shape Forgiveness and Regulatory Demand

AI-Led or Human-Led? Disclosure of the CSR Decision-Maker, Motive Attribution, and Perceived CSR Authenticity

Proactive or Reactive CSR? How Timing and CSR-Crisis Fit Shape Employees’ Moral Emotions and Forgiveness

Bridging Social Distance Through Embedded CSR on OTT Platforms

Corporate Social Advocacy (CSA) and Emerging Technologies: Utilizing AI and Virtual Influencers for Authentic Engagement

CSR fit with CEO image

AI algorithm transparency, pipelines for trust not prisms

Publics' Expectation Toward Ethical Leadership and Ethical Corporate Social Responsibility (CSR)

Employee Engagement with Corporate Social Responsibility (CSR) During the COVID-19 Pandemic

The impact of corporate social advocacy on employee trust and distrust

Beyond the code

Public relations lessons from the pandemic

Exploring Variations in Corporations’ Communication After a CA Versus CSR Crisis

The Impact of Corporate Social Advocacy

Signaling, Verification, and Identification

Collaborators (4)

Hyejoon Rim

Shivangi Asthana

Dongqing Xu

Jeongwon Yang

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