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Jeongwon Yang

Assistant Professor

University of Miami

United States

Research Interests

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Professors in United States

Articles (10)

Year:

2026

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2026

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2026

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2025

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2025

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2025

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2024

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2023

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2023

Year:

2023

Collaborators (3)

Keonyoung Park

Assistant Professor

Hong Kong Baptist University

HONG KONG

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Tamara Chock

Associate Professor

UNITED STATES

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Mincheol Shin

Assistant Professor

Konkuk University

SOUTH KOREA

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Jeongwon Yang

Research Interests

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Articles (10)

National Pride vs. Global Unity: Exploring Nationalism-Infused CSR and Stakeholder Perceptions in Global Sports Events

From National Pride to Stakeholder Support: How Social Media Communal Engagement Shapes the Relational Outcomes of CSR in Olympic Sponsorship

Attributional Ambiguity in AI-Mediated Harm: How Perceived AI System Limitations Shape Forgiveness and Regulatory Demand

How do we engage people with low motivation? Utilizing influencers for effective climate change corporate social responsibility communication

Turning the Tide: Assessing Environmental Influencers’ Effectiveness in Mitigating CSR Skepticism and Fostering Public Engagement

A Comparative Analysis of Real-Life Social Media Reactions to CSR Endorsements by Humanlike vs. Cartoonlike Virtual Influencers via Text Mining

Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers

Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging

Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging

Share or not? Effects of Stereotypes on Social Media Engagement Using the Stereotype Content Model

Collaborators (3)

Keonyoung Park

Tamara Chock

Mincheol Shin

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