Kohei Yagi

About

Kohei Yagi is an Associate Professor at Kobe University in Japan. His research primarily focuses on consumer preferences and evaluation, particularly in relation to food products such as olive oil, high-protein functional foods, and Japanese agricultural products. Recent articles explore topics including the impact of health information on consumer valuation and the promotional strategies for Japanese products in international markets. His work contributes significantly to the understanding of consumer behavior within the context of food and agriculture.