Koushyar Rajavi
Assistant Professor of Marketing
Georgia Institute of Technology
United StatesResearch Interests
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About
Dr. Koushyar Rajavi is an Assistant Professor of Marketing at the Georgia Institute of Technology in the United States. His research focuses on brand equity, consumer perceptions of quality, and the effects of advertising expenditures across various contexts. Recent publications include analyses of consumer packaged goods industries and the impact of media services on piracy behaviors.
Articles (4)
Year:
2023
Year:
2023
Year:
2022
Year:
2021
Collaborators (1)
Shijie Lu
Associate Professor of Marketing
University of Notre Dame
UNITED STATES
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