Shijie Lu

Associate Professor of Marketing

University of Notre Dame

United States

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About

Shijie Lu is an Associate Professor of Marketing at the University of Notre Dame, USA. His research interests encompass online education effectiveness, advertising strategies, and the impact of digital content on consumer behavior. Recent publications include studies on the effects of firm-generated content, the role of vocal tone in persuasion, and the implications of digital badges on content consumption.

Articles (10)

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2025

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2025

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2023

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2023

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2023

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2021

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2021

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2021

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2021

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2020

Collaborators (6)

Xintong Han

Assistant Professor

Laval University

CANADA

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Jun Hyun (Joseph) Ryoo

Assistant Professor

Arizona State University

UNITED STATES

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Xin Wang

UNITED STATES

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Neil Bendle

University of Georgia

UNITED STATES

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Eunsoo Kim

Associate Professor

Seoul National University

SOUTH KOREA

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Koushyar Rajavi

Assistant Professor of Marketing

Georgia Institute of Technology

UNITED STATES

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Shijie Lu

Research Interests

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About

Articles (10)

Effectiveness of Online Education During the COVID-19 Pandemic: Evidence from Chinese Universities

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

The Ripple Effect of Firm-Generated Content on New Movie Releases

Immediate and enduring effects of digital badges on online content consumption and generation

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform

Audio Mining: The Role of Vocal Tone in Persuasion

The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment

Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry

Collaborators (6)

Xintong Han

Jun Hyun (Joseph) Ryoo

Xin Wang

Neil Bendle

Eunsoo Kim

Koushyar Rajavi

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