Kyle Murray

About

Kyle Murray is the Dean and Professor at Wilfrid Laurier University in Canada. His research areas encompass consumer behavior, sustainable practices, and branding strategies, as evidenced by his recent articles on emotional responses to brands and the dynamics of consumer escapism. He explores the intersection of psychology and marketing, with a focus on values that influence sustainable behavioral intentions. Through his work, he contributes to a deeper understanding of how emotional and cognitive factors affect consumer decisions.