Hean Tat Keh

About

Hean Tat Keh is a Professor of Marketing at Monash University - Caulfield Campus, Australia. His research areas focus on consumer behavior, including the effects of handmade versus machine-made products on social relationships, as well as the role of customer participation in enhancing well-being. Professor Keh has contributed to the understanding of sustainable consumption and marketing strategies through his recent publications.