Kyung Wha Oh

About

Kyung Wha Oh is a Professor at Chung-Ang University in South Korea. His research interests encompass consumer behavior, fashion marketing, and sustainable consumption, as evidenced by his recent articles on topics such as luxury compensatory consumption, experiential shopping value, and upcycled fashion products. Additionally, he explores the impact of technology in retail, examining aspects like virtual influencers and online shopping psychology.