Yunjeong Kim

Research professor

Chung-Ang University

South Korea

Research Interests

Explore related searches

Professors in South Korea Professors in Marketing Marketing professors in South Korea

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Yunjeong Kim is a Research Professor at Chung-Ang University in South Korea. His recent research focuses on consumer behavior, particularly in the context of AI curation services, luxury consumption, and virtual fitting technologies. He also explores the impact of materialism and sustainability on purchasing intentions, as well as strategies to enhance the retail experience through mobile technology.

Articles (8)

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (1)

Kyung Wha Oh

Professor

Chung-Ang University

SOUTH KOREA

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Yunjeong Kim

Research Interests

Explore related searches

Contact this professor

About

Articles (8)

베트남 소비자의 AI 큐레이션 서비스 수용의도

Can Powerless Consumers Achieve Happiness Through Luxury Compensatory Consumption? Exploring the Roles of Self-Esteem and Materialism

가상 인플루언서의 특성과 소비자 태도가 패션 제품 구매의도에 미치는 영향

Southeast Asian consumer acceptance of 3D virtual fitting technologies in cross-border online shopping

가상피팅 서비스를 활용한 온라인 쇼핑에서의 소비자 심리 평가 과정

The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products: the moderating effect of sustainability

Revitalization of Offline Fashion Stores: Exploring Strategies to Improve the Smart Retailing Experience by Applying Mobile Technology

Cross-channel spillover effect of price promotion in fashion

Collaborators (1)

Kyung Wha Oh

Make your next move.