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Kyunghwa Chung

Assistant Professor

VinUniversity

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Research Interests

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Articles (6)

Year:

2026

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Collaborators (4)

Do Yuon Kim

Associate Professor

Gachon University

SOUTH KOREA

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Lan Thi Mai Nguyen

Assistant Professor

VinUniversity

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Changhee Kim

Associate Professor

Incheon National University

SOUTH KOREA

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Saram Han

Assistant professor

Seoul National University

SOUTH KOREA

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Kyunghwa Chung

Research Interests

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Articles (6)

Understanding Acquiescence Bias: The Mediating Role of Careless Responding in Demographic Differences

Improving Hotels’ Operational Efficiency Through ESG Investment: A Risk Management Perspective

The Effects of Homegrown Rule on Efficiency of Sports Teams: Evidence from the English Premier League

Efficiency Measurement Using Data Envelopment Analysis (DEA) in Public Healthcare: Research Trends from 2017 to 2022

Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

Do managerial communications improve customer satisfaction and eWOM? The moderating effect of response authenticity

Collaborators (4)

Do Yuon Kim

Lan Thi Mai Nguyen

Changhee Kim

Saram Han

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