Kyusung Hwang

Assistant Professor

Kyungpook National University

South Korea

Research Interests

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Professors in South Korea

About

Dr. Kyusung Hwang is an Assistant Professor at Kyungpook National University in South Korea. His research interests focus on marketing, consumer behavior, and technology adoption, as evidenced by his recent publications addressing topics such as perceived message credibility, AI robot adoption, vertical farming, and review dynamics. Through his work, he explores the intricate relationships between emotional expressions and consumer decision-making processes.

Articles (6)

Year:

2026

Year:

2025

Year:

2023

Year:

2023

Year:

2020

Year:

2020

Collaborators (1)

Marcello M. Mariani

UNITED KINGDOM

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Kyusung Hwang

Research Interests

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Articles (6)

Beyond the words: how reviewer status and review features jointly affect helpfulness in online employee reviews

Something Smells Fishy: How Sales Assistant Types and Suspicion Influence Perceived Message Credibility

The effect of artificial intelligence (AI) robot characteristics and dialectical thinking on AI robot adoption intention

How to make vertical farming more attractive: Effects of vegetable growing conditions on consumer assessment

Understanding the dynamics of review posting and the management intervention effects on those dynamics

Roles of emotional expressions in review consumption and generation processes

Collaborators (1)

Marcello M. Mariani

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