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Marcello M. Mariani

United Kingdom

Research Interests

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Professors in United Kingdom Professors in Management Management professors in United Kingdom

Articles (26)

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Collaborators (13)

Matteo Borghi

University of Reading

UNITED KINGDOM

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José Ramón Saura

Associate Professor

Universidad Rey Juan Carlos

SPAIN

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Anlan Chen

Senior Lecturer (Associate Professor) in Entrepreneurship and Innovation

University of Bath

UNITED KINGDOM

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Alberto Ferraris

University of Turin

ITALY

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Belem Barbosa

Professora Associada

Universidade do Porto Faculdade de Economia

PORTUGAL

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Marco Hubert

VIP, Head of Section, Professor

Aarhus University

DENMARK

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Alfredo De Massis

Free University of Bozen-Bolzano

ITALY

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Rodrigo Perez Vega

Associate Professor

University of Reading Henley Business School

UNITED KINGDOM

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Andrea Carugati

Professor

Copenhagen Business School

DENMARK

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Sachin Kumar

Assistant Professor

National Institute of Technology Hamirpur

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Emmanouil Platanakis

University of Bath

UNITED KINGDOM

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Kyusung Hwang

Assistant Professor

Kyungpook National University

SOUTH KOREA

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Yong Lin

University of Greenwich

UNITED KINGDOM

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Marcello M. Mariani

Research Interests

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Articles (26)

Beyond the words: how reviewer status and review features jointly affect helpfulness in online employee reviews

From Conversational Agents Back to Human Agents? Drivers and Inhibitors of Customer Switching Intention and Behavior

Exploring the role of product attributes in 9-ending pricing strategies: A study on online retailing

The exploration of users’ perceived value from personalization and virtual conversational agents to enable a smart home assemblage– A mixed method approach

The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities

The dual role of video-based eWOM in an online digital environment

Developing and testing a DEA-based index for the evaluation of value for money in the hospitality industry

Cybersecurity resilience and innovation ecosystems for sustainable business excellence: Examining the dramatic changes in the macroeconomic business environment

The impact of growth hacking on firm performance under environmental turbulence: A moderated-mediation analysis

Leadership and Technology

Applications of generative AI and future organizational performance: The mediating role of explorative and exploitative innovation and the moderating role of ethical dilemmas and environmental dynamism

How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement

Generative artificial intelligence in innovation management: A preview of future research developments

Artificial Intelligence (AI) Capabilities and the R&D Performance of Organizations: The Moderating Role of Environmental Dynamism

Exploring the Influence of Exploitative and Explorative Digital Transformation on Organization Flexibility and Competitiveness

Artificial intelligence in service industries: customers’ assessment of service production and resilient service operations

Entrepreneurial growth in digital business ecosystems: an integrated framework blending the knowledge-based view of the firm and business ecosystems

The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors

Cue‐reactivity to brand logos of consumers with a compulsive buying tendency: A consumer neuroscience perspective

Digitalization of Supply Chain and Its Impact on Cost, Firm Performance, and Resilience: Technology Turbulence and Top Management Commitment as Moderator

The consequences of innovation failure: An innovation capabilities and dynamic capabilities perspective

Asymmetrical Influences of Service Robots’ Perceived Performance on Overall Customer Satisfaction: An Empirical Investigation Leveraging Online Reviews

Identifying a destination’s optimal tourist market mix: Does a superior portfolio model exist?

Corporate social responsibility in family firms: A systematic literature review

Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions

Examining the Influence of Trustworthiness, Financial Rewards, and Admiration for Crowdsourcing in the Post COVID-19 Period

Collaborators (13)

Matteo Borghi

José Ramón Saura

Anlan Chen

Alberto Ferraris

Belem Barbosa

Marco Hubert

Alfredo De Massis

Rodrigo Perez Vega

Andrea Carugati

Sachin Kumar

Emmanouil Platanakis

Kyusung Hwang

Yong Lin

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