Lakshman Krishnamurthi
Professor of Marketing
United StatesResearch Interests
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About
Lakshman Krishnamurthi is a Professor of Marketing at Northwestern University in the United States. His research interests include high-energy advertising content, the integration of customer-based views in IT business value, and the decision-making processes of kidney transplant candidates. He has contributed significantly to the field through recent articles that explore innovative strategies for customer value in digital contexts.
Articles (5)
Year:
2022
Year:
2022
Year:
2021
Year:
2021
Year:
2020
Collaborators (2)
Elisa Gordon
Professor
Vanderbilt University Medical Center
Joonhyuk Yang
Assistant Professor of Marketing
University of Notre Dame
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