Lamberto Zollo

Associate Professor

University of Milan

Italy

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About

Dr. Lamberto Zollo is an Associate Professor at the University of Milan, Italy. His research encompasses a range of areas including ethical consumerism, brand dynamics, and the impact of psychological contracts in workplace settings. Recent publications focus on topics such as sustainability in luxury fashion, digital experiences in museums, and the role of gamified advertising. Dr. Zollo's work contributes to understanding consumer behavior and organizational dynamics in diverse contexts.

Articles (12)

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2025

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2024

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2022

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Università degli Studi di Enna Kore

ITALY

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Lamberto Zollo

Research Interests

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Articles (12)

Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth

How to prevent incivility from women employees? The role of psychological contract violation, aggressive reciprocal attitude and conscientiousness

Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers

Does TMX affect instigated incivility? The role of negative reciprocity and psychological contract violation

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

“Eyes for eyes, teeth for teeth”: positive and negative reciprocity in NPOs

Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective

Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business

Does Religiosity Influence Retention Strategies in Nonprofit Organizations?

Combining online market research methods for investigating brand alignment: the case of Nespresso

Entrepreneurial passion, orientation and behavior: the moderating role of linear and nonlinear thinking styles

Collaborators (5)

Sara Lombardi

ALBERTO TRON

Virginia Vannucci

Cristiano Ciappei

Guglielmo Faldetta

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