Virginia Vannucci
Senior Assistant Professor
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About
Virginia Vannucci is a Senior Assistant Professor at the University of Pisa, Italy. Her research areas include consumer behavior, digitalization in retail, and privacy concerns in technology. Recent articles explore topics such as customer care activities, shopping experiences for phygital consumers, and the impacts of anthropomorphism in AI technology. She is also focused on issues surrounding personalized pricing and brand perceptions in virtual environments.
Articles (10)
Year:
2022
Collaborators (6)
Eleonora Pantano
University of Bristol
Valentina Mazzoli
Assistant Professor
Università degli Studi di Pisa Dipartimento di Economia e Management
GAETANO AIELLO
Dean
University of Florence
Davit Marikyan
University of Bristol
Lamberto Zollo
Associate Professor
University of Milan
Angelo BONFANTI
Associate Professor
University of Verona
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