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Virginia Vannucci

Senior Assistant Professor

University of Pisa

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

About

Virginia Vannucci is a Senior Assistant Professor at the University of Pisa, Italy. Her research areas include consumer behavior, digitalization in retail, and privacy concerns in technology. Recent articles explore topics such as customer care activities, shopping experiences for phygital consumers, and the impacts of anthropomorphism in AI technology. She is also focused on issues surrounding personalized pricing and brand perceptions in virtual environments.

Articles (10)

Year:

2023

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2023

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2023

Year:

2023

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2022

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2022

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2022

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2022

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2021

Year:

2020

Collaborators (6)

Eleonora Pantano

Academic , Associate Professor in Retail and Marketing Technology

University of Bristol

UNITED KINGDOM

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Valentina Mazzoli

Assistant Professor

Università degli Studi di Pisa Dipartimento di Economia e Management

ITALY

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GAETANO AIELLO

Dean

University of Florence

ITALY

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Davit Marikyan

University of Bristol

UNITED KINGDOM

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Lamberto Zollo

Associate Professor

University of Milan

ITALY

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Angelo BONFANTI

Associate Professor

University of Verona

ITALY

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Virginia Vannucci

Research Interests

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Articles (10)

I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions

Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores

Digitalization and academic research: knowing of and using digital services and software to develop scientific papers

WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions

Gratifications in change of privacy?

Take it or leave it?

Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay. Consumers’ fairness and privacy perceptions with personalized pricing

Probability-density risk-maps for tourism during emergencies

Combining online market research methods for investigating brand alignment: the case of Nespresso

Branding in the time of virtual reality: Are virtual store brand perceptions real?

Collaborators (6)

Eleonora Pantano

Valentina Mazzoli

GAETANO AIELLO

Davit Marikyan

Lamberto Zollo

Angelo BONFANTI

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