Leonidas Hatzithomas

Assistant Professor

University of Western Macedonia

Greece

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Articles (10)

Year:

2023

Year:

2023

Year:

2023

Year:

2022

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2022

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2022

Year:

2022

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2022

Year:

2022

Year:

2021

Collaborators (3)

Christina Boutsouki

Associate Professor

Aristotle University of Thessaloniki

GREECE

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RODOULA TSIOTSOU

Professor

University of Western Macedonia

GREECE

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Anastasios Diamantidis

Assistant Professor

Democritus University of Thrace

GREECE

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Leonidas Hatzithomas

Research Interests

Explore related searches

Contact this professor

Articles (10)

Cross-media advertising strategies and brand attitude: the role of cognitive load

Display advertising: the role of context and advertising appeals from a resistance perspective

The Impact of the COVID-19 Pandemic on Online Consumer Behavior: Applying the Theory of Planned Behavior

Green Advertising on Social Media: A Systematic Literature Review

Face reading the emotions of gelotophobes toward disparaging humorous advertising

Evaluating the Use of QR Codes on Food Products

The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt

The impact of sequential versus simultaneous media exposure on online advertising effectiveness

Femvertising practices on social media: a comparison of luxury and non-luxury brands

Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure

Collaborators (3)

Christina Boutsouki

RODOULA TSIOTSOU

Anastasios Diamantidis

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