Leonor Vacas de Carvalho
Has grant
Professora Auxiliar
PortugalResearch Interests
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About
Leonor Vacas de Carvalho is a Professora Auxiliar at Universidade de Évora in Portugal. Her research focuses on consumer behavior, specifically investigating affective responses in logo design and the relationship between brand gender and brand loyalty on social media. Her recent publications contribute to a deeper understanding of consumer segments and their engagement with brands.
Recent Grants
Grant: Close
Strategic Support for Accreditation of Programs and Internationalization at South Asian Higher Education Institutes (HEIs)
Open Date: 2022-03-14
Close Date: 2024-07-14
Articles (2)
Year:
2023
Year:
2020
Collaborators (1)
Joana Machado
Associate Professor
Universidade Católica Portuguesa
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