Joana Machado

Associate Professor

Universidade Católica Portuguesa

Portugal

Research Interests

Explore related searches

Professors in Portugal Professors in Marketing Marketing professors in Portugal

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Joana Machado is an Associate Professor at Universidade Católica Portuguesa in Portugal. Her research focuses on consumer behavior, particularly in relation to brand logos, brand gender perceptions, and social media engagement. Recent articles explore topics such as the impact of naturalness in logo design and the dynamics of cause-related marketing in the online environment.

Articles (6)

Year:

2023

Year:

2023

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (2)

Leonor Vacas de Carvalho

Professora Auxiliar

University of Évora

PORTUGAL

View details

Carla Martins

Invited Professor

Universidade Católica Portuguesa Católica Porto Business School

PORTUGAL

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Joana Machado

Research Interests

Explore related searches

Contact this professor

About

Articles (6)

Exploring consumer segments defined by affective responses to naturalness in logo design

The effect of brand names and logos’ figurativeness on memory: An experimental approach

Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect

Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust

Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club

Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects

Collaborators (2)

Leonor Vacas de Carvalho

Carla Martins

Make your next move.