Lia Zarantonello

University of Roehampton

United Kingdom

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Articles (11)

How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue

Year:

2024

Brand passion: a systematic review and future research agenda

Year:

2023

Experiential AR/VR: a consumer and service framework and research agenda

Year:

2023

Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making

Year:

2023

Experiences and happiness: The role of gender

Year:

2022

A “crescendo” model: designing food experiences for psychological well-being

Year:

2021

How a CEO's Personality, Performance, and Leadership Predict Advertising Credibility

Year:

2021

Psychological underpinnings of brands

Year:

2021

Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk

Year:

2020

How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries

Year:

2020

A broader view on brands’ growth and decline

Year:

2020

Collaborators (2)

Weifeng Chen

-

UNITED KINGDOM

Asha Thomas

Assistant Professor

University of Wrocław

POLAND

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