Lifu Li

Subject coordinator/ Lecturer

University of Sydney

Australia

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Articles (10)

Year:

2023

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2023

Year:

2023

Year:

2023

Year:

2023

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2023

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2023

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2023

Year:

2022

Year:

2022

Collaborators (2)

Osama Sohaib

University of Sydney

AUSTRALIA

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Kyeong Kang

University of Sydney

AUSTRALIA

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Lifu Li

Research Interests

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Articles (10)

The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor

Discovering online Chinese consumers’ impulse buying in live streaming by the theory of planned behavior

Factors Affecting Chinese Students Promote Distance Learning On the Telecommunication Platform during the COVID-19 Pandemic

Ethnic minority group college students’ liberal and conservative attitudes to online start-ups: regional difference perspective

The Impact of Group Support on College Student’s Online Business Motivation: The Uncertainty Avoidance Thinking as a Moderating Factor

An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness

Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective

Graduates’ intention to develop live commerce: The educational background perspective using multi-group analysis

Impact of opportunity and capability on e-entrepreneurial motivation: a comparison of urban and rural perspectives

Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model

Collaborators (2)

Osama Sohaib

Kyeong Kang

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