Liudmila Tarabashkina

University of Western Australia

Australia

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Articles (15)

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2025

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2024

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2020

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2020

Collaborators (6)

Geoffrey Soutar

University of Western Australia

AUSTRALIA

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FANG LIU

University of Western Australia

AUSTRALIA

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Sharon Purchase

University of Western Australia

AUSTRALIA

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Daniel Schepis

University of Western Australia

AUSTRALIA

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Kenneth Ho

University of Western Australia

AUSTRALIA

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Thierry Volery

Professor and Director

University of Zurich

SWITZERLAND

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Liudmila Tarabashkina

Research Interests

Explore related searches

Contact this professor

Articles (15)

From creation to growth: examining agile and business planning for sustained ventures

What do consumers prioritise when selecting climate-affected produce and what trumps empathy towards farmers?

Country‐of‐origin, region‐of‐origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance

Anthropomorphised or not? Natural-organic logo’s impact on product value perceptions and consumers’ willingness to pay

A closer look at geographical indicators: How food labels influence product values, authenticity and willingness to pay premium prices

Marketing research agency, creative agency and client relationships

How Micro-Influencers’ Personality Influences the Personality of Novice and Established Brands

Specificity of CSR Ties That (Un)Bind Brand Attachment

Cross-cultural differences in consumers' attention to food labels

Encouraging product reuse and upcycling via creativity priming, imagination and inspiration

The impact of organisational support, employee creativity and work centrality on innovative work behaviour

Using numbers in CSR communication and their effects on motive attributions

How much firms “give” to CSR vs how much they “gain” from it

Family fun

Does corporate social responsibility improve brands’ responsible and active personality dimensions? An experimental investigation

Collaborators (6)

Geoffrey Soutar

FANG LIU

Sharon Purchase

Daniel Schepis

Kenneth Ho

Thierry Volery

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