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Luigi Piper

Professore Associato

Università del Salento

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

Articles (12)

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2024

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2024

Year:

2024

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2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Collaborators (6)

Sarah Siciliano

Associate Professor

Università del Salento

ITALY

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M. Irene Prete

Assistant Professor

University of Salerno

ITALY

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federico mertoli

University of Catania

ITALY

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Salvatore Maggio

University of Salerno

ITALY

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Luca Petruzzellis

University of Bari Aldo Moro

ITALY

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antonio Mileti

University of Catania

ITALY

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Luigi Piper

Research Interests

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Articles (12)

Bias dichotomy in the age of business AI copilots: a systematic literature review

Sustainable development, attractiveness, and competitive capacity of touristic local territorial systems (LTSs) in south Italy: a strategic positioning

Effectiveness of pictorial warnings on food fat content: consumers’ perception and neurological responses

Rafforzare l'offerta culturale come asset strategico per lo sviluppo territoriale

How Do the Determinants of Collaborative Consumption Influence Its Use in Healthcare? A Managerial Perspective

Antropomorphic Chatbots’ for Future Healthcare Services: Effects of Personality, Gender, and Roles on Source Credibility, User Satisfaction, and Intention to Use

Compulsive Shopping and Disvalues

Effects of the Dark Triad on Word of Mouth in the Luxury Context: The Moderating Role of Opinion Divergence

The pink bias: Consumption choices of pink-colored products

The influence of negative travel-related experience on tourist’s brand loyalty

In the name of the University: the choice to promote as a tool to influence decision-making

The Future of Online Marketing Strategies and Digital Tools: New Challenges and Contributions to RACE Framework

Collaborators (6)

Sarah Siciliano

M. Irene Prete

federico mertoli

Salvatore Maggio

Luca Petruzzellis

antonio Mileti

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