Luca Petruzzellis

University of Bari Aldo Moro

Italy

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Articles (10)

Year:

2024

Year:

2024

Year:

2024

Year:

2023

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2023

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2023

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2022

Year:

2022

Year:

2022

Year:

2022

Collaborators (5)

Michela Matarazzo

Full Professor of International Business

Marconi University

ITALY

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Marco Visentin

Associate Professor

Università degli Studi di Ferrara Dipartimento di Ingegneria

ITALY

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Pietro Aricò

Sapienza University of Rome

ITALY

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Andrea Fronzetti Colladon

Associate Professor

University of Perugia

ITALY

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Loredana Bellantuono

Assistant Professor

University of Bari Aldo Moro

ITALY

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Luca Petruzzellis

Research Interests

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Contact this professor

Articles (10)

Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels

Country-of-origin image and consumer brand evaluation: a meta-analytic review

The new editorial line. Promises and expectations

The verbalization of numbers: An explainable framework for tourism online reviews

In the name of the University: the choice to promote as a tool to influence decision-making

The decision to customize and its effect on brand experience

Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience

Investigating Staycation Intention: The Influence of Risk Aversion, Community Attachment and Perceived Control During the Pandemic

The Effects of Companies’ Face Mask Usage on Consumers’ Reactions in the Service Marketplace

The effects of circular format on store patronage: An Italian perspective

Collaborators (5)

Michela Matarazzo

Marco Visentin

Pietro Aricò

Andrea Fronzetti Colladon

Loredana Bellantuono

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