Luisa Agante

Adjunct Assistant Professor

University of Porto

Portugal

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About

Luisa Agante is an Adjunct Assistant Professor at Universidade do Porto, Portugal. Her research focuses on public service advertising effectiveness, consumer behavior in packaging, childhood obesity prevention strategies, and the regulation of advertising targeted at children on digital platforms. She actively contributes to the academic discourse through her recent publications that explore the intersection of cultural values and regulatory frameworks in advertising.

Articles (4)

Year:

2022

Year:

2021

Year:

2020

Year:

2020

Collaborators (2)

Maria Antónia Rodrigues

Sénior lecturer

Instituto Politécnico de Leiria

PORTUGAL

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Muhammad Arsalan Nazir

University of Greenwich

UNITED KINGDOM

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Luisa Agante

Research Interests

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Articles (4)

Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

True colors: Consumers’ packaging choices depend on the color of retail environment

Edutainment in childhood obesity prevention: a complex topic

The use of algorithms to target children while advertising on YouTube Kids platform: a reflection and analysis of the existing regulation

Collaborators (2)

Maria Antónia Rodrigues

Muhammad Arsalan Nazir

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