Maria Antónia Rodrigues

Sénior lecturer

Instituto Politécnico de Leiria

Portugal

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About

Maria Antónia Rodrigues is a Sénior Lecturer at Instituto Politécnico do Porto, Portugal. Her research focuses on digital marketing, consumer behavior, and the impact of COVID-19 on purchasing patterns. Recent articles explore themes such as the influence of digital influencers, mobile shopping cart abandonment, and sustainable development in marketing.

Articles (9)

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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UNITED KINGDOM

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Maria Antónia Rodrigues

Research Interests

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Articles (9)

How digital influencer content and characteristics influence Generation Y persuasiveness and purchase intention

A Influência da Pandemia Covid-19 no Comportamento de Compra Online dos Jovens Adultos.

Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour

A influencia da qualidade do serviço na relação de consultoria

The influence of perceived risk on mobile shopping cart abandonment

O Efeito do "Storytelling" associado à COVID-19 no Engagement

Marketing in the Context of COVID-19

Determinants and Consequences of YouTube Advertising Value

The use of algorithms to target children while advertising on YouTube Kids platform: a reflection and analysis of the existing regulation

Collaborators (5)

João F. Proença

Jorge Remondes

Luisa Agante

Luciana Oliveira

Muhammad Arsalan Nazir

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