Mairead Brady
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Associate Professor of Marketing
IrelandResearch Interests
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About
Dr. Mairead Brady is an Associate Professor of Marketing at Trinity College Dublin, Ireland. Her research focuses on the intersections of marketing and consumer behavior, especially in relation to recent challenges posed by the pandemic and the impacts of influencer marketing. Her recent publications address the transitions of postgraduate students and educators during the pandemic, the integration of customer perspectives in decision-making, and the moral advertising literacy among teenagers.
Recent Grants
Grant: Close
Technological Innovation: Implementation challenges within a third level large student cohort
Open Date: 2015-01-01
Close Date: 2017-01-01
Articles (4)
Year:
2022
Year:
2022
Year:
2022
Year:
2022
Collaborators (2)
Eimear Nolan
Assistant Professor Tenured
Trinity College Dublin
Bart Rienties
Open University
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