Malgorzata Karpinska-Krakowiak

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University of Łódź

Poland

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Recent Grants

Grant: Close

Truths, lies and humor: Persuasion effects of deepfaked content that is funny

Open Date: 2022-01-01

Close Date: 2022-01-01

Grant: Close

When Artificial Intelligence (AI) makes the ad: Experimental research on consumer responses to AI-generated content in advertising

Open Date: 2021-01-01

Close Date: 2024-01-01

Grant: Close

Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising

Open Date: 2019-01-01

Close Date: 2022-01-01

Grant: Close

Visiting professorship at the European University Viadrina

Open Date: 2019-01-01

Close Date: 2019-01-01

Grant: Close

The effects of stimulus-related characteristics on consumer responses in advertising experiments

Open Date: 2018-01-01

Close Date: 2018-01-01

Articles (13)

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2025

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2024

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2024

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2023

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2022

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2021

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2021

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2021

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2020

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2020

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2020

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2020

Collaborators (1)

Wojciech Trzebiński

Assistent Professor

SGH Warsaw School of Economics

POLAND

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Malgorzata Karpinska-Krakowiak

Research Interests

Explore related searches

Contact this professor

Recent Grants

Articles (13)

Consequences of distinguishing anthropomorphism from animism in experimental manipulations

The Effects of Dehumanizing and Humorous Language in Social Protests on Behavioral Expressions of Support

Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures

The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products

The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products

The effects of religiosity and gender on attitudes and trust toward autonomous vehicles

The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media

Lethal versus reproductive disease appeals in preventive health advertising: the moderating effect of life history strategy

Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions

“I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: The Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors that are Viewed as Effortful

Gotcha! realism of comedic violence and its impact on brand responses: What's so funny about that bloody ad? The moderating role of disposition to laughter

Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture

Popularity of Branded Content in Social Media

Collaborators (1)

Wojciech Trzebiński

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