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Malgorzata Karpinska-Krakowiak

University of Łódź

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Poland

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Research Interests

Behavioral Economics

20%

Social Psychology

60%

Consumer Psychology

40%

Marketing

30%

Strategic Communication

20%

Quasi-experimental Study

20%

Consumer Behavior

20%

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Recent Grants

Grant: Close

Truths, lies and humor: Persuasion effects of deepfaked content that is funny

Open Date: 2022-01-01

Close Date: 2022-01-01

Grant: Close

When Artificial Intelligence (AI) makes the ad: Experimental research on consumer responses to AI-generated content in advertising

Open Date: 2021-01-01

Close Date: 2024-01-01

Grant: Close

Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising

Open Date: 2019-01-01

Close Date: 2022-01-01

Grant: Close

Visiting professorship at the European University Viadrina

Open Date: 2019-01-01

Close Date: 2019-01-01

Grant: Close

The effects of stimulus-related characteristics on consumer responses in advertising experiments

Open Date: 2018-01-01

Close Date: 2018-01-01

Articles12

Collaborators1

Wojciech Trzebiński

Assistent Professor

SGH Warsaw School of Economics

POLAND