Wojciech Trzebiński

Assistent Professor

SGH Warsaw School of Economics

Poland

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About

Wojciech Trzebiński is an Assistant Professor at the SGH Warsaw School of Economics in Poland. His research interests encompass consumer behavior, marketing communication, and the psychological impacts of technology on decision-making. Recent publications include studies on the effectiveness of AI-generated moral appeals and the influence of collectivism on vaccination intent among European young adults. He also explores the nuances of product attribute communication and the impact of online recommender systems on consumer responses.

Articles (13)

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2025

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2021

Collaborators (4)

Jerzy Trzebiński

SWPS University

POLAND

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Malgorzata Karpinska-Krakowiak

University of Łódź

POLAND

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Pierre Van Damme

University of Antwerp

BELGIUM

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Walter Daelemans

University of Antwerp

BELGIUM

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Wojciech Trzebiński

Research Interests

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Articles (13)

Is AI suitable to speak about morality? Consumer response to AI-generated moral appeals in the case of fair trade products

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

How does collectivism help deal with perceived vaccine artificiality? The case of COVID-19 vaccination intent in European young adults

The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products

Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn

The Effects of Expressing Empathy/Autonomy Support Using a COVID-19 Vaccination Chatbot: Experimental Study in a Sample of Belgian Adults

Meaning or Importance? E-commerce Consumers Interest in Product Features Presented in Online Offerings: The Role of Self-Relevance and Information Processing

Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset

Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages

There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful

Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues

Do Optimists Like Vaccines? The Effect of Perceived Vaccine Novelty and Beliefs in the World’s Positivity and Orderliness on the Attitudes toward COVID-19 Vaccinations—The Case of European Young Adults

Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal

Collaborators (4)

Jerzy Trzebiński

Malgorzata Karpinska-Krakowiak

Pierre Van Damme

Walter Daelemans

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