Manoj Thomas

Professor

Cornell University

United States

Research Interests

Explore related searches

Professors in United States Professors in Marketing Marketing professors in United States

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Manoj Thomas is a Professor at Cornell University in the United States. His research areas encompass consumer behavior, ethical consumption, and the impact of sensory experiences on purchasing decisions. Recently published articles include topics such as moral motives in consumption and the influence of political identity on perceptions of risk related to COVID-19.

Articles (14)

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (6)

Arnaud Monnier

Assistant Professor of Marketing

Universidade Nova de Lisboa

PORTUGAL

View details

Ellie Kyung

Associate Professor

Babson College

UNITED STATES

View details

Suzanne Shu

John Dyson Professor in Marketing

Cornell University

UNITED STATES

View details

Joowon Park

University of Utah

UNITED STATES

View details

Satheesh Seenivasan

Senior lecturer

MONASH UNIVERSITY

AUSTRALIA

View details

Tatiana Sokolova

Tilburg University

NETHERLANDS

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Manoj Thomas

Research Interests

Explore related searches

Contact this professor

About

Articles (14)

Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats

Moral Motives in Consumption

Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households

Moral foundations theory and consumer behavior

Heuristic price theory: A model of pluralistic price evaluations

When is sensory consumption immoral?

How Political Identity Influences COVID-19 Risk Perception: A Model of Identity-Based Risk Perception

Authentically Cornell: the Evolution of Marketing at Cornell

Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics

Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices

Why do cashless payments increase unhealthy consumption? The decision-risk inattention hypothesis

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?

The Role of Numbers in the Customer Journey

The malleable morality of conspicuous consumption.

Collaborators (6)

Arnaud Monnier

Ellie Kyung

Suzanne Shu

Joowon Park

Satheesh Seenivasan

Tatiana Sokolova

Make your next move.