Suzanne Shu

John Dyson Professor in Marketing

Cornell University

United States

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Articles (10)

Year:

2023

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2023

Year:

2023

Year:

2023

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2022

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2022

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2022

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2021

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2021

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2021

Collaborators (3)

Colleen Kirk

Associate Professor of Marketing

New York Institute of Technology

UNITED STATES

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Manoj Thomas

Professor

Cornell University

UNITED STATES

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Adam Greenberg

Assistant Professor

Bocconi University

ITALY

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Suzanne Shu

Research Interests

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Articles (10)

What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences

The Role of Heritage Connection in Consumer Valuation

Effectiveness of Goal-Directed and Outcome-Based Financial Incentives for Weight Loss in Primary Care Patients With Obesity Living in Socioeconomically Disadvantaged Neighborhoods

Mementos and the endowment effect

A pragmatic parallel arm randomized-controlled trial of a multi-pronged electronic health record-based clinical decision support tool protocol to reduce low-value antipsychotic prescriptions among older adults with Alzheimer’s and related dementias

Authentically Cornell: the Evolution of Marketing at Cornell

Decisions about overdraft coverage: Disclosure design and personal finances.

Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods

Nudging persistence after failure through emergency reserves

Evolution of Consumption: A Psychological Ownership Framework

Collaborators (3)

Colleen Kirk

Manoj Thomas

Adam Greenberg

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