MARÍA LETICIA SANTOS-VIJANDE

Professor of Marketing

University of Oviedo

Spain

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Articles (10)

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Collaborators (5)

Anil Bilgihan

UNITED STATES

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José Ángel López-Sánchez

Associate Professor

Universidad de Extremadura

SPAIN

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Mar Gómez-Rico

Associate Professor of Marketing

University of Castilla-La Mancha

SPAIN

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Enrique Loredo Fernández

Associate Professor of Management

University of Oviedo

SPAIN

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Arturo Molina-Collado

Catedrático de Universidad de Comercialización e Investigación de Mercados / Professor of Marketing

University of Castilla-La Mancha

SPAIN

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MARÍA LETICIA SANTOS-VIJANDE

Research Interests

Explore related searches

Contact this professor

Articles (10)

Unlocking the flow experience in apps: Fostering long‐term adoption for sustainable healthcare systems

How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support

The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries

Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value

Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance

Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience: the moderating effect of first-time and repeat tourists

Key capabilities for frugal innovation in developed economies: insights into the current transition towards sustainability

Key drivers of innovation capability in hotels: implications on performance

Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors

Harnessing innovation success in hotels: the interplay among key drivers of new service performance

Collaborators (5)

Anil Bilgihan

José Ángel López-Sánchez

Mar Gómez-Rico

Enrique Loredo Fernández

Arturo Molina-Collado

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