Marco Cioppi
full professor
University of Urbino
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Marco Cioppi is a full professor at the University of Urbino, Italy. His research encompasses socio-demographic influences on consumer behavior, brand equity management in the brewing sector, and insights into online food delivery services. Recent scholarly contributions include studies on brand addiction and brand hate, exploring their psychological outcomes and implications for service contexts.
Articles (5)
Collaborators (3)
Barbara Francioni
Associate professor
Università degli Studi di Udine
ITALY
Mauro Dini
Università Degli Studi di Urbino Dipartimento di Economia Società Politica
ITALY
Tonino Pencarelli
Professore Ordianario
Università Degli Studi di Urbino Dipartimento di Economia Società Politica
ITALY
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