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Marco Cioppi

full professor

University of Urbino

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

About

Marco Cioppi is a full professor at the University of Urbino, Italy. His research encompasses socio-demographic influences on consumer behavior, brand equity management in the brewing sector, and insights into online food delivery services. Recent scholarly contributions include studies on brand addiction and brand hate, exploring their psychological outcomes and implications for service contexts.

Articles (5)

Year:

2024

Year:

2022

Year:

2022

Year:

2020

Year:

2020

Collaborators (3)

Barbara Francioni

Associate professor

Università degli Studi di Udine

ITALY

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Mauro Dini

Università Degli Studi di Urbino Dipartimento di Economia Società Politica

ITALY

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Tonino Pencarelli

Professore Ordianario

Università Degli Studi di Urbino Dipartimento di Economia Società Politica

ITALY

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Marco Cioppi

Research Interests

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About

Articles (5)

The influence of socio-demographic factors on feelings of attachment, involvement, loyalty attitudes, and environmentally responsible behavior toward a cultural destination

Managing brand equity in the brewing sector

Predictors of continuance intention of online food delivery services: gender as moderator

Brand addiction: brand characteristics and psychological outcomes

Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting

Collaborators (3)

Barbara Francioni

Mauro Dini

Tonino Pencarelli

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