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Barbara Francioni

Associate professor

Università degli Studi di Udine

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

Articles (15)

Year:

2026

Year:

2025

Year:

2025

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2025

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2024

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2023

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2023

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2022

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2022

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2022

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2022

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2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (6)

Mauro Dini

Università Degli Studi di Urbino Dipartimento di Economia Società Politica

ITALY

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Niina Nummela

Professor

University of Turku

FINLAND

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Lidia Danik

Associate Professor

SGH Warsaw School of Economics

POLAND

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Marco Cioppi

full professor

University of Urbino

ITALY

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Janina Magdalena Schaumann

Assistant Professor

University of Twente

NETHERLANDS

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Tonino Pencarelli

Professore Ordianario

Università Degli Studi di Urbino Dipartimento di Economia Società Politica

ITALY

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Barbara Francioni

Research Interests

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Articles (15)

The role of artificial intelligence in international strategic decision-making for SMEs

Perceived psychic distance and global sourcing processes in the Italian craft beer sector

Entrepreneurial alertness, international performance, and the role of effectuation in SME internationalization

The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures

Brand addiction and compulsive buying in female consumers' relationships with food brands

Specialized marketing capabilities and foreign expansion of the international new ventures

Tourists' satisfaction and sense of belonging in adopting responsible behaviors: the role of on-site and social media involvement in cultural tourism

Managing brand equity in the brewing sector

Predictors of continuance intention of online food delivery services: gender as moderator

Decision-maker's overconfidence and international performance: the role of the adoption of intuitive practices

The interplay of entrepreneurial and non-entrepreneurial internationalization: an illustrative case of an Italian SME

Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions

Traits and peculiarities of different brand hate behaviours

PDO labels and food preferences: results from a sensory analysis

A cross-cultural analysis of how individualism and collectivism impact collaborative consumption

Collaborators (6)

Mauro Dini

Niina Nummela

Lidia Danik

Marco Cioppi

Janina Magdalena Schaumann

Tonino Pencarelli

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