Marco Galvagno

About

Marco Galvagno is an Associate Professor at the University of Catania in Italy. His research areas include virtual reality and user motivations within the metaverse, as well as family business branding and internationalization. He has contributed significantly to the marketing literature through various articles, including studies on hubris research in business and bibliometric approaches to family business genealogy. His work reflects a deep engagement with contemporary issues in business and marketing.