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Roberto Bruni

Università degli Studi di Cassino e del Lazio Meridionale

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

Articles (5)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Collaborators (5)

Dr Courtney Chrimes

The University of Manchester

UNITED KINGDOM

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Marco Galvagno

Associate Professor

University of Catania

ITALY

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Dušan Mladenović

associate professor

Masaryk University

CZECH REPUBLIC

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Mohammad Mahoud

Universidad Autónoma de Madrid

SPAIN

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Michela Piccarozzi

Assistant Professor

Università degli Studi di Torino

ITALY

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Roberto Bruni

Research Interests

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Articles (5)

Innovation in immersive services: motivational drivers of continued metaverse use through VR headsets

Fostering well-being in Industry 5.0 through managerial behaviours and enabling technologies

Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience

Modeling the Enablers of Project Management Training: A TISM Approach

How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities

Collaborators (5)

Dr Courtney Chrimes

Marco Galvagno

Dušan Mladenović

Mohammad Mahoud

Michela Piccarozzi

Make your next move.