Mari Vállez

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Lecturer

University of Barcelona

Spain

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Professors in Spain Professors in Media Studies Media Studies professors in Spain

About

Mari Vállez is a Lecturer at the University of Barcelona, Spain. Her research areas include content curation in social media, engagement strategies of legacy media, and the analysis of news coverage in relation to artificial intelligence and SEO practices. Recent publications include studies on Instagram engagement and the comparative analysis of news outlets across various countries, highlighting her focus on digital communication within the media landscape.

Recent Grants

Grant: Close

Parámetros y estrategias para incrementar la relevancia de los medios y la comunicación digital en la sociedad: curación, visualización y visibilidad (CUVICOM)

Open Date: 2022-09-01

Close Date: 2025-08-01

Grant: Close

Disseny curricular utilitzant una metodologia bottom-up basada en la visibilitat web. El cas pràctic de formació del professorat sobre els Objectius de Desenvolupament Sostenible

Open Date: 2020-12-01

Close Date: 2021-12-01

Articles (17)

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2023

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2022

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2022

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2021

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Lecturer Professor

University of Barcelona

SPAIN

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Mari Vállez

Research Interests

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About

Recent Grants

Articles (17)

Instagram Engagement and Content Strategies of US and UK Legacy Media: A Quantitative Analysis of Five Leading News Outlets

Propuesta de taxonomía para la curación de contenidos de divulgación científica en YouTube

Estrategias del Ministerio de Sanidad de España en Instagram: Un estudio comparativo antes, durante y después de la pandemia COVID-19

Indifferent About Online Traffic: The Posting Strategies of Five News Outlets During Musk’s Acquisition of Twitter

Covering artificial intelligence: the role of European Union, British, and American media outlets in generative AI Visibility

Analysis of Google News coverage: A comparative study of Brazil, Colombia, Mexico, Portugal, and Spain

Abordando el concepto de visibilidad web: qué es, de dónde viene y hacia dónde va

Estrategias de SEO para bibliotecarios

Cómo curan contenido los medios en Instagram. Taxonomía y ejemplos

La visión de Google News desde la academia: scoping review

Use of generative artificial intelligence in the training of journalists: challenges, uses and training proposal

AUDIENCIAS AMPLIAS Y VISIBILIDAD WEB: POSICIONAMIENTO DE REVISTAS ACADÉMICAS DE COMUNICACIÓN EN GOOGLE

Aplicaciones de deepfakes. Manipulación de contenido audiovisual y riesgos para los usuarios basados en las políticas de privacidad

A study of the Web visibility of the SDGs and the 2030 Agenda on university websites

Publisher Transparency among Communications and Library and Information Science Journals: Analysis and Recommendations

La comunicación periodística en tiempos de pandemia: análisis del tratamiento de la COVID-19 en la prensa europea

Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities

Collaborators (6)

Rubén Alcaraz-Martínez

Alexandre López-Borrull

Mario Pérez-Montoro

Cristina I Font-Julian

Carles Pont-Sorribes

Juan-José Boté-Vericad

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