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Maria Eugenia Martinez-Sanchez

Profesora Lectora

Universitat Pompeu Fabra

Spain

Research Interests

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Professors in Spain Professors in Digital Health Digital Health professors in Spain

Articles (8)

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Collaborators (4)

Ruben Nicolas-Sans

Vice Dean Science and Technology

SPAIN

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Tamar Buil

Profesor

Universidad San Jorge

SPAIN

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Daniel González-Ibáñez

Professor

ESIC Business and Marketing School

SPAIN

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Lara Martin-Vicario

Assistant Professor

Universitat Internacional de Catalunya

SPAIN

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Maria Eugenia Martinez-Sanchez

Research Interests

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Articles (8)

Retrostyling as a historical narrative strategy of culture brands: the case of Burger King and Pepsi in Instagram

Mapping the market of mobile apps for older adults in Spain: typologies, end-users and search strategies

Identidad Visual en la Era Digital

Factors influencing perceived usefulness of a branded weight-loss app

influence of personal space occupation and on the consumer’s psychological status and effective communication

Mobile applications for weight-loss in the Spanish-speaking market: Usability and engagement

Color at the point of sale: Psychological and communicative implications

From Twitter to Instagram: evolution in the use of social networks in political communication. The case of the elections of the autonomous community of Madrid 2021.

Collaborators (4)

Ruben Nicolas-Sans

Tamar Buil

Daniel González-Ibáñez

Lara Martin-Vicario

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