Maria Isabel Marshall

Professor

Purdue University

United States

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About

Maria Isabel Marshall is a Professor at Purdue University in the United States. Her research interests encompass consumer behavior regarding food safety, the impact of environmental disasters on small businesses, and management strategies for family-owned enterprises. Recent publications explore topics such as consumer willingness to pay for food safety, the effects of COVID-19 on small business recovery, and market segmentation within the food industry.

Articles (10)

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2025

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2025

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2024

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2024

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2024

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2023

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2022

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2021

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2021

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2020

Collaborators (2)

Edeoba Edobor

Assistant Teaching Professor

North Carolina State University

UNITED STATES

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Yaohua Feng

Purdue University

UNITED STATES

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Maria Isabel Marshall

Research Interests

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Articles (10)

Insuring for cyclone events: What matters to small business owners?

Exploring Consumer Willingness to Pay for Food Safety in Produce: A Focus on Small vs. Large Farms

Impact of FTC's Allegation on Amazon's Marketplace: Evidence From Coffee Products

Safe, sustainable, and nutritious food labels: A market segmentation of fresh vegetables consumers

In the depths of despair: Lost income and recovery for small businesses during COVID-19

Family business and regional development. By RodrigoBasco, RogerStough, and LechSuwala (Eds.), London: UK: Routledge. 2021. 300 pages. Available open access: https://doi.org/10.4324/9780429058097

Management and ownership transfer in small and medium family farms

Bend or break? Small business survival and strategies during the COVID-19 shock

Earth, wind, water, fire and man: How disasters impact firm births in the USA

Sink or Swim? Impacts of Management Strategies on Small Business Survival and Recovery

Collaborators (2)

Edeoba Edobor

Yaohua Feng

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