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Marie-Agnes Parmentier

Professor of marketing

HEC Montréal

Canada

Research Interests

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Professors in Canada Professors in Media Studies Media Studies professors in Canada

Articles (4)

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Collaborators (4)

Katherine Sredl

Docent / Assistant Professor

Loyola University Chicago

UNITED STATES

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Alex Baudet

Assistant professor

Laval University

CANADA

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Gillian Brooks

Associate Professor

King’s College London

UNITED KINGDOM

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Ela Veresiu

Associate Professor

York University

CANADA

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Marie-Agnes Parmentier

Research Interests

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Articles (4)

The S.A.F.E framework: making digital marketing more inclusive

Guidelines for creating content when conducting netnographic research

Midlife, Liminal Identities, and Consumption A Sociology of Sexuality Perspective on "And Just Like That"

Building marketing theory using archival data: understanding alternative approaches

Collaborators (4)

Katherine Sredl

Alex Baudet

Gillian Brooks

Ela Veresiu

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