Mario Alguacil

University of Valencia

Spain

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Research Interests

Sports Nutrition

50%

Sports Psychology

90%

Marketing

60%

Gender Equality

40%

Sports Economics

40%

Physical Education

40%

Sports Science

40%

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Articles19

Brand perception and its relationships to satisfaction with a virtual sporting event

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Year:

2024

Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender

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Year:

2024

Attitudes of physical education students in secondary and 1st year of high school towards gender stereotypes in sport,Actitudes del alumnado de educación física en secundaria y 1ºde bachillerato hacia los estereotipos de género en el deporte

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Year:

2024

Actitudes del alumnado de educación física en secundaria y 1º de bachillerato ante los estereotipos de género en el deporte (Attitudes of physical education students in secondary and 1st year of high school towards gender stereotypes in sport)

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Year:

2024

PREDICTING LOYALTY AND WORD-OF-MOUTH AT A SPORTS EVENT THROUGH A STRUCTURAL MODEL AND POSTERIORI UNOBSERVED SEGMENTATION

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Year:

2024

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

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Year:

2023

Analysis of the contribution of sport events to sustainable development: Impacts, support and resident's perception

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Year:

2023

Analysis of the values related to sports practice from the point of view of secondary school students

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Year:

2023

Brand perception in fitness centers: A comparison according to the premium and low-cost model,La percepción de marca en los centros de fitness: Una comparativa según el modelo premium y low-cost

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Year:

2023

How can the management of fitness centres be improved through corporate image and brand image?

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Year:

2022

LinkedIn in sport management education: Developing the students’ professional profile boosting the teaching-learning process

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Year:

2022

Gender comparative study on bullying: strategies and actions,Estudio comparativo de género sobre el acoso escolar: estrategias y acciones

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Year:

2022

Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course

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Year:

2021

Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

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Year:

2021

Business Model Adaptation in Spanish Sports Clubs According to the Perceived Context: Impact on the Social Cause Performance

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Year:

2021

Effects of Entrepreneurial Orientation and Passion for Work on Performance Variables in Sports Clubs

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Year:

2021

Segmentation of Participants in a Sports Event Using Cluster Analysis

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Year:

2020

Influence of Brand Image of a Sports Event on the Recommendation of Its Participants

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Year:

2020

Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and Future Intentions

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Year:

2020

Collaborators7

Ana María Gómez-Tafalla

Profesora Contratada Doctora

Universitat de València Facultat de Ciències de l'Activitat Física i l'Esport

SPAIN

CARLOS PEREZ CAMPOS

Universidad Católica de Valencia San Vicente Mártir

SPAIN

Ferran Calabuig Moreno

Associate Professor

Universitat de València Facultat de Ciències de l'Activitat Física i l'Esport

SPAIN

Manuel Alonso Dos Santos

Universidad de Granada

SPAIN

Samuel López-Carril

University of Castilla-La Mancha

SPAIN

Jerónimo García-Fernández

Associate Professor

Universidad de Sevilla

SPAIN

Pablo Gálvez Ruiz

Valencian International University

SPAIN

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