Manuel Alonso Dos Santos

Universidad de Granada

Spain

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Articles (10)

Year:

2023

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2023

Collaborators (3)

CARLOS PEREZ CAMPOS

Universidad Católica de Valencia San Vicente Mártir

SPAIN

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Mario Alguacil

University of Valencia

SPAIN

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MANUEL J. SÁNCHEZ-FRANCO

Full Professor

University of Seville

SPAIN

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Manuel Alonso Dos Santos

Research Interests

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Articles (10)

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

The effect of articulation in sports posters on betting behavior

The effect of articulation in sports posters on betting behavior

Modelling the structure of the sports management research field using the bertopic approach

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

Collaborators (3)

CARLOS PEREZ CAMPOS

Mario Alguacil

MANUEL J. SÁNCHEZ-FRANCO

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