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Mario D'Arco

University of Sannio

Italy

Research Interests

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Professors in Italy Professors in Environmental Sustainability Environmental Sustainability professors in Italy

Articles (10)

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2026

Year:

2025

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2025

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2025

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2025

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2024

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2024

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2023

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2021

Year:

2020

Collaborators (3)

Riccardo Resciniti

ITALY

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Vittoria MARINO

Professore Ordinario

Università degli Studi di Napoli Federico II

ITALY

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Orlando Troisi

Associate Professor in Business Management

University of Salerno

ITALY

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Mario D'Arco

Research Interests

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Articles (10)

From prompting to professional judgment: Generative AI, metalinguistic competence, and human-centered continuous improvement in advertising agencies

Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion

From shelves to screens: redefining packaging strategies in the metaverse

Influencer Activism: Insights for Effective Partnership With Brands and Organizations

Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology

Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war

BRAND ACTIVISM: A Literature Review and Future Research Agenda

Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park

It’s all about marketing! Exploring the social perception in the Italian context

Collaborators (3)

Riccardo Resciniti

Vittoria MARINO

Orlando Troisi

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