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Vittoria MARINO

Professore Ordinario

Università degli Studi di Napoli Federico II

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

About

Vittoria Marino is a Professore Ordinario at Università degli Studi del Sannio in Italy. Her research encompasses a range of areas including sustainable fashion, packaging strategies in the metaverse, and brand activism. Additionally, she investigates consumer behavior in response to brand activism campaigns and the perceptions of sustainable hospitality in rural destinations. Her recent contributions to the literature reflect a strong emphasis on social justice and public engagement within the realm of sustainable higher education.

Articles (18)

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2026

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2026

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2025

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2025

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2025

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2025

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2024

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2024

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2023

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2023

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2022

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2022

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2021

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2021

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2021

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2021

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2021

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2020

Collaborators (2)

Riccardo Resciniti

ITALY

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Mario D'Arco

University of Sannio

ITALY

View details

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Vittoria MARINO

Research Interests

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About

Articles (18)

Cross-market sociopolitical stance configuration: A systematic literature review of how firms take public positions across heterogeneous markets

The brand activism path: Mapping the activism intensity and consumer responses

Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion

From shelves to screens: redefining packaging strategies in the metaverse

Influencer Activism: Insights for Effective Partnership With Brands and Organizations

Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology

Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war

BRAND ACTIVISM: A Literature Review and Future Research Agenda

Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement

Key drivers involved in the telemonitoring of covid-19 for self-health management: an exploratory factor analysis

“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations

Not just food: Exploring the influence of food blog engagement on intention to taste and to visit

Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study

The role of the chatbot on customer purchase intention: towards digital relational sales

Online public engagement is the new deal! Along the distinctive pathway of italian university

Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park

It’s all about marketing! Exploring the social perception in the Italian context

Collaborators (2)

Riccardo Resciniti

Mario D'Arco

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