Mariola Palazon

Associate Professor

Universidad de Murcia

Spain

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Articles (7)

Year:

2024

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (5)

Salvador Ruiz de Maya

Full Professor

Universidad de Murcia

SPAIN

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Manuela López

Assistant Professor

Universidad de Murcia

SPAIN

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MARIA SICILIA

Universidad de Murcia

SPAIN

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Inés López

Universidad de Murcia

SPAIN

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Claudia Ximena Aguirre Mejía

Profesor Investigador

Universidad Católica San Antonio de Murcia

SPAIN

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Mariola Palazon

Research Interests

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Articles (7)

The communication of sustainability on social media: the role of dialogical communication

The customer journey: a proposal of indicators to evaluate integration and customer orientation

Why should you respond to customer complaints on a personal level? The silent observer's perspective

El rol del eWOM en la comunicación de RSC en redes sociales

Intentional vs. unintentional influences of social media friends

Intentional vs. unintentional influences of social media friends

Anthropomorphized vs objectified brands: which brand version is more loved?

Collaborators (5)

Salvador Ruiz de Maya

Manuela López

MARIA SICILIA

Inés López

Claudia Ximena Aguirre Mejía

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