Manuela López

Assistant Professor

Universidad de Murcia

Spain

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Articles (6)

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2020

Collaborators (7)

Carmen Hidalgo-Alcázar

Universidad Miguel Hernández de Elche

SPAIN

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Mariola Palazon

Associate Professor

Universidad de Murcia

SPAIN

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María Isabel Pascual del Riquelme Martínez

Universidad de Murcia

SPAIN

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MARIA SICILIA

Universidad de Murcia

SPAIN

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Inés López

Universidad de Murcia

SPAIN

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Juan Pedro Mellinas

Profesor Ayudante Doctor

Universidad de Murcia

SPAIN

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P.W.J. Verlegh

University of Amsterdam

NETHERLANDS

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Manuela López

Research Interests

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Articles (6)

The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach

Nightmares in "the happiest place on earth": dissatisfaction in theme parks during the post-COVID era

The customer journey: a proposal of indicators to evaluate integration and customer orientation

How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

Influencers’ Promoted Posts and Stories On Instagram: Do They Matter?

Intentional vs. unintentional influences of social media friends

Collaborators (7)

Carmen Hidalgo-Alcázar

Mariola Palazon

María Isabel Pascual del Riquelme Martínez

MARIA SICILIA

Inés López

Juan Pedro Mellinas

P.W.J. Verlegh

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